JULIO ALONZOADVISORYMarket priority
Assessment of the selected market and buyer segment.
10-DAY LATAM SALES SPRINT
Turn LATAM potential into an executable sales strategy.
A focused commercial sprint for B2B technology companies evaluating or accelerating Latin America expansion.
Request a 25-minute strategy call
US$2,50010 BUSINESS DAYS / FIXED SCOPE
01 / LATAM
LATAM is not one market.
Spreading effort across too many countries, unqualified partners and unprioritized accounts can stall expansion. The goal is to decide where to play, whom to target, how to enter and what to execute next.
02 / SCOPE
One clear commercial question.
The Sprint covers one product or product family, one priority country and one primary buyer segment. Additional countries, segments or products require a separate scope.
03 / DELIVERABLES
What you receive
Buyer map
Up to 20 prioritized potential accounts, based on publicly verifiable information.
Partner map
Up to five potential distributors, integrators or partners when the route to market calls for them.
Commercial hypothesis
Buyer problem, value proposition, market-entry assumptions and commercial risks.
Outreach playbook
Initial messaging and recommended outreach sequences.
90-day execution plan
Actions, priorities, owners, KPIs and decision points.
Executive handover
A working session to present findings and the next commercial decisions.
Payment is due before kickoff. The fee excludes travel. The Sprint does not guarantee meetings, contracts or revenue.
BEFORE
“We should expand into LATAM.”
AFTER
“We know which market to prioritize, which accounts and partners matter, what our commercial hypothesis is, and what to execute over the next 90 days.”
AFTER THE SPRINT
Need someone to help execute it?
Senior regional commercial leadership without immediately hiring a full-time LATAM executive. This is a separate engagement; scope and time commitment are agreed in advance.
STARTING AT · SEPARATE FRACTIONAL ENGAGEMENTUS$6,000 / month
Scope and time commitment agreed before kickoff.
Discuss fractional LATAM leadershipFAQ
Common questions
Is this only for telecom companies?
No. It is designed for B2B technology companies, including software, cloud, security, AI, infrastructure and telecom.
Do you guarantee meetings or sales?
No. The Sprint delivers a commercial assessment and execution plan; market outcomes depend on many factors.
Can you cover several LATAM countries?
A broader engagement can cover several countries. The fixed-price Sprint focuses on one country.
Why start with one country?
Focus makes the hypotheses, accounts and next decisions more useful within ten business days.
What happens after the Sprint?
Your team can execute the plan, or discuss a separate fractional leadership or expansion engagement.
Do you work with distributors?
Yes, when a partner route is relevant. The Sprint can identify up to five potential partners; it does not guarantee agreements.
Can you act as our LATAM sales leader?
Fractional LATAM Sales Director is a separate engagement starting at US$6,000 per month, with scope agreed in advance.
Does US$2,500 include travel?
No. Travel is outside the fixed fee and would be agreed separately.
Can you work under NDA?
An NDA can be discussed before sensitive information is shared.
What do you need to start?
Your product, target segment, existing market evidence, current sales motion and the decision you need to make.
JULIO ALONZO ADVISORY
Start with focus. Move with a plan.
Let's discuss your product, market hypothesis and the decision your team needs to make.